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Who’s in the Room?
Why Cultural Sensitivity in Marketing Still Isn’t Optional Do we really still need to say this? Why are we still seeing marketing...
DeAndra Giselle
Sep 21, 20253 min read
Gap vs. American Eagle: Two Denim Campaigns, Two Very Different Outcomes
When it comes to denim, legacy brands have to work harder than ever to stay relevant. This fall, Gap and American Eagle both launched...
DeAndra Giselle
Aug 24, 20253 min read
When Humor Backfires: What DG Marketing Would’ve Done Differently with the E.l.f. × Matt Rife Campaign
Introduction In early August, E.l.f. Cosmetics launched a tongue-in-cheek campaign—“e.l.f.ino & Schmarnes”—featuring comedian Matt Rife...
DeAndra Giselle
Aug 16, 20253 min read
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